Costa puts afloat Costa Firenze will be for the Chinese market
Costa Cruises, the Italian builder Fincantieri ship celebrated the official launch ceremony of Costa Firenze second Costa ship designed specifically for the Chinese market. The ceremony was held at the Fincantieri shipyard in Marghera, Italy, where the ship is under construction. Delivery is scheduled for September 30, 2020, once its interior fittings are completed.
Costa Firenze is the sister ship of the Costa Venezia, built by Fincantieri Monfalcone on site and launched in Trieste on March 1. Construction projects of these two vessels require the mobilization of thousands of employees and external. These jobs are not just about building sites, but including interior design, as well as external companies, mainly Italian.
With 135,500 grt, 323 meters long and a capacity of over 5200 passengers, Costa Firenze and Costa Venezia are the largest ships launched by Costa in the Chinese market, where the Italian company claims to have been the first to operate in 2006 and she is currently the leader. They are part of an expansion program that includes seven new ships to be delivered in Costa Group by 2023 for a total investment of over 6 billion euros.
“The potential for growth is therefore in China with a number of cruise passengers which represents less than 2% of the population on holiday abroad,” says Vanessa Li, Vice President Marketing Asia Costa Group.
After delivery, scheduled September 30, 2020, Costa Firenze will head to Singapore and will begin offering cruises to Chinese customers as of October 20, 2020.